Google for trips to 700 million U.S. dollars acquisition of ITA

The latest acquisition announced yesterday by Google is that ITA Software for $ 700 million. CTI is a flight information software is the dominant player in the industry, which produces data such as availability, travel dates, times and fees for online booking systems. Google says it intends to use the information to help users find the best flight information direct from their field of research. Google, forecasting industry players are setting up a game, and have posted a site to try to anticipate all the arguments. As part of its explanation, which includes a diagram to show how well we see things:

Bing is undoubtedly the most hurt so much. They are the feature race of sense, but if Microsoft does not make sense, they saw their neighbor. Nothing can be last on Google. Announced the signing of the blog

“While searching for flights online is changing rapidly, we believe there is room for more competition and innovation. Google has proposed new ways of organizing difficult to find information such as images, newspaper archives, scientific articles, books and geographic data. Once completed the acquisition of ATI, we will work on creating new research tools that will make flying easier for you to find flights, compare flight options and prices, and quickly a site where you can buy your ticket.


“We believe that combining the expertise of the ITA as a software developer flight information with Google technology, we will be able to create great user innovations in search flight. ITA has built a highly successful business QPX and we look forward to working with their current and future customers. Google will respect all existing agreements and we are also pleased to add new partners. You can learn more about this contract here and we will take every day as we work to close this exciting purchase”

Since the agreement was first reported people are concerned about marriage and Google ITA unfair competition from online travel, which is now responsible for 50% of ticket sales worldwide. Google’s explanation is that income tax is not a competitor first, so as not to change the market shares, and that respects all agreements which are already in use. However, it is very unlikely that Google bought the company only for herself, even if they are equipped to improve the user experience, they certainly are bigger plans ENG. For example, the data currently ITA not only the airline, but how long will it be before Google will usher hotels and rental cars with the information?

Google is in our minds. They crawled, as noted, monitoring and absorbed everything we write in our search boxes innocent and will need this information to fully take over our lives by offering us a better and more efficient to find all We seek information on a daily basis. But Google has to take care of all the factions single line, if the user experience can be optimized? Should we worry?

Google Airlines someone?